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Technology

Ask.com

American's search queries provided a unique pulse on trends, which proved to be the best tool for generating the consumer placements the company desired.

 

ASK

 

Tapped to generate consumer coverage about Ask.com.  The team's strategy was to move beyond features, functionality and top searches and instead leverage how people were searching topics related to the news of the day -- whether it be hard news, pop news or lifestyle.  This provided a gold mine of data to create story angles around relevant topics of interest to media.  

Coverage highlights included:  New York Times, The Atlantic Monthly, US News & World Report, Newsday, Chicago Tribune, multiple placements in TMZ and numerous broadcast placements.