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Consumer

Bodycology / Dr. Teal's

High profile placements, such as People StyleWatch and Glamour, featured beauty tips and tricks for women desiring an at-home spa experience.

 

Bodycology / Dr. Teal’s

 

bodycology and Dr. Teal’s appealed to women desiring beauty-on-a-budget and an at-home escape by using fragrance and aromatherapy elements to differentiate their beauty lines.  The products’ brand allure, value pricing and distinct qualities provided a wealth of story angles for beauty editors - especially in a year when the economy was forcing consumers to scale back. New product launches, breaking news and the editorial calendar were leveraged to generate national coverage. Resulting placements were merchandised to buyers, showcased as part of POP and leveraged at trade shows.

Coverage highlights: Essence, Star Magazine, OK!, Glamour, Tyra Banks Show, Shape, Health, People StyleWatch and more.