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Technology

Sony Screenblast

"Brilliant strategists who know exactly how to position a product, an individual, a company or an issue," Don Levy, Sony Pictures

 

Lights, Camera, Action!

 

Sony’s Screenblast blazed a trail, giving consumers everything they needed (including a little Hollywood magic) to turn life’s moments into entertaining memories.  The three-year PR campaign began with the launch of the first-ever digital creativity platform and expanded to include a suite of creativity software products.  The multi-faceted PR campaign leveraged Sony’s legacy as an entertainment company and global electronics brand to inspire consumers to become the "Steven Spielberg" of their life.  The effort included everything from media tours, analyst relations, trade shows and demonstrations to star-studded retail / consumer / press events.

Coverage highlights:  NY Times, Newsweek, Today Show, CNN, Hollywood Reporter, Daily Variety, LA Times, PC World, Reuters, Wall Street Journal and more.