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J-Schools Incubating New Media Businesses

Posted By: Liana Miller
Posted On: May 07, 2013
Category: PR

According to MediaShift, J-schools around the country are giving journalism and communications students a new environment to incubate their ideas, which is resulting in a new crop of new media businesses.  The fruits of their labor are beginning to show up in the marketplace -- some to great acclaim. The next generation of journalists are evolving the traditional media space in every way -- from immersive journalismn to mobile news app gathering.  

One of the most successful to debut is Narratively, a digital storytelling platform devoted to original, in-depth and untold stories about New York.  With a community of 350 writers, illustrators, photographers and filmmakers producing content for the site, Narratively "slows down the news cycle" and uses a distinct "human-first" reporting style that mainstream media just do not have the time, resources or liberty to pursue. The site was recently named to Time Magazine's "50 Best Websites of 2013."  

Another venture incubated in the classroom is nerv, a mobile app that pulls in Twitter posts about four different cities -- Austin, San Francisco, Portland, Ore., and Boston -- and three different topic areas -- news, culture and nightlife.  The app is designed to help consumers find the most credible, informative Twitter feeds by aggregating legitimate news sources into one place.  While there is a very appealing convenience factor to this app, it will be most interesting to see how it reports and feeds breaking news stories.